A name is the first interaction most people have with a company. It needs to be easy to say, easy to spell, and easy to remember. Neuvokas needed help naming their revolutionary BFRP rebar. Matt, in a moment of inspiration, dreamt up GatorBar, and it stuck.
Following the naming, the branding work began. Using a texture directly from the product, Lauren designed the logo, following it with a range of marketing collateral, including: letterhead, business cards, PPT templates, flyers, posters, a t-shirt and hat, promo video, vehicle graphics... oh, and a website.