Setting the scene
Matt knew it was important to capture shots of the rebar in various environments – at the macro level and at the construction site. First, we brought the rebar into our studio to capture shots of the uniquely designed rebar and the fiber used to create it. From there, we went on the job site and captured shots of the rebar installation and pouring process. Our job wouldn’t be complete without photos of the truck wrap installed and hauling rebar to construction sites, plus a glimpse of the GatorBar branded t-shirts we designed to further enhance the brand.