Before / After
When discussing a rebrand with a client, one of the questions we ask is "what do your customers call you?"—to which Rolar Products responded, "Rolar." This response was a game changer, and set the gears in motion for a distinctive, strong brand centering on their name... with none of the unnecessary elements.
The new Rolar logo lead the way to a new brand presence that says cutting edge, high technology, and precision. Lauren designed a cohesive set of media using the brand colors and angles that included business cards and letterhead, an email template, and a responsive website. Check out the full project here.