Medical Research Center Branding

Naming

When the client came to Monte, they were looking for marketing materials to share news about their newly developing research center, however, they quickly realized a name was necessary and Matt and Ashley got to work creating options that defined the center’s purpose in an easy to remember format. The result: MICARE: Medical Informatics Center for Analysis, Research, & Education. 

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ANIMATION

To secure funding for the center, the client needed a visual way to portray the space, which was sitting vacant on Michigan Tech property. Matt took measurements and built 3D renderings of the 3rd and 5th floor spaces to act as a tour of the classroom and meeting facilities in the proposed space, complete with desks, chairs, medical equipment, and human models.

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Writing

To accompany the renderings, Ashley wrote a script about the space and the opportunities available for collaboration in the community and in research with professionals and students. The two were combined to form a comprehensive video detailing the project plan. 

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COLLATERAL

Following creation of the animation, Lauren designed leave-behind materials and online resources – a brochure and a website. Both formats feature renderings of the space with statistics about the benefits and opportunities of a clinical trial and research space in a remote location like Houghton. The website, built by Chris, also details research partners across the Midwest and South America. 

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