A Marked Difference

logo refresh redesign

Before / After / After

Copper Harbor Trails Club first approached Monte in 2010 to help create a stronger brand. While the resulting logo was indeed stronger, it was still more complex than we preferred. When CHTC asked us about a website redesign a few years later, we brought up the idea of simplifying their logo even further. They agreed, and we rose to the challenge of creating a logomark that is independent of color and capable of working anywhere.

professional club logo design

IMPLEMENTATION

While the new logo utilizes the mountain silhouette from the previous logo, it also brings in a cleaner and taller typeface that is easier to read. The redesigned logo brings the club's location in Copper Harbor, in the Upper Peninsula of Michigan, to the forefront. A second, more condensed variation of the logo was created for their website when the viewer scrolls down, also designed and built by Monte.

Related Work