What do you show when your product is invisible? This is the question we asked ourselves when Craft Cultures came to us for a brochure design. The team got to work creating the yeastie boys (and gal) to be used on the brochure, yeast batch labels and the marketing site. Each of the 9 yeasties has a distinct characteristic that represents the batch flavor.
To align with their branding identity and the yeasties, Monte followed a non-traditional approach with the brochure – an accordion style leave behind piece, as unique as the hipster vibe of the San Francisco Lager Yeast.
MEET THE YEASTIES
Monte further supported the new Craft Cultures brand with a business card design and website featuring the Yeasties.
Matt took photos that were used in the brochure and website; lending further credibility to this small business.