Before / After
Brands are always evolving and simplifying. Going to the uncomplicated and easy to recreate mark and removing unnecessary language, all in the name of standing out to their customers. Laser North was no different. Their logo used their full name–Laser North Incorporated–causing their mark to be large and cumbersome.
We simplified the mark, giving a nod to their laser services with the laser cut out “L” and removing the incorporated, in favor of the name most often used by their customers. This brand was then further applied to business cards, letterhead, envelopes, a brochure, and their website. Check out the full project here.