Monte Consulting is proud to have been part of Pine Mountain Music Festival’s 21st season and the premiere of Rockland. In preparation for the season, MC developed a Rockland logo and theme and incorporated them across PMMF’s marketing media.
The Pine Mountain Music Festival brings opera, classical chamber music, and jazz to Michigan's Upper Peninsula. It encompasses forty performances in seven cities over a five-week period during the summer, and this year PMMF hosted the premiere of Rockland the Opera. The opera is based on a long-forgotten incident in Rockland, Ontonagon County, in the Upper Peninsula of Michigan, in 1906, when a group of striking Finnish copper miners were confronted by sheriff’s deputies. Shots were fired, and two Finnish miners were killed.
PMMF requested that the season graphics reflect not only the Rockland opera, but the other events as well. MC embraced the challenge and created a mining town silhouette that represented the setting of the opera. To tie in the other events, MC added the Statue of Liberty (representing hardship, struggle, and diversity) and spotlights (theater setting) containing the names of each event. This artwork was used on the ticket brochure, season poster, newsletter, website, and concert program.
MC also created a “painterly” poster to promote Rockland. It featured custom artwork picturing a silhouetted woman and miner on a stage, with the symbolic pick axe and white rose. The orange/blue color palette and use of spotlights helped the poster work seamlessly with the other season graphics.
The unified marketing materials helped PMMF with another successful year, and MC looks forward to working with them again.
Learn more about PMMF by visiting their website: http://pmmf.org/
