Lynn Engineered Systems, located in Lake Bluff, IL, is an engineering design and manufacturing firm that specializes in custom environmental and industrial vacuum systems. Taking cues from Lynn’s existing logo, MC updated Lynn’s brand with a fresh color palette that helped set the tone for a new website design and other marketing materials.
Lynn asked MC to create a new logo that was a “cousin” to their existing brand. Like many other businesses, their brand was already recognizable to their clients and Lynn didn’t want to lose that brand equity. MC reworked their logo mark and gave it a modern twist. A clean sans serif typeface and sharp colors completed the new look that is ready to grow with the business.
With the logo complete, MC designed business cards, letterhead, a product flyer template, pocket folder, and a website. MC created fluid design elements inspired by the logo and implemented them across all the printed and web media, giving Lynn a strong brand identity that will support them long into the future.
The updated logo and brand identity reflect Lynn Engineered Systems history while allowing them to move forward in the next phase of their business. The new logo and brand identity can be seen on Lynn’s website: www.lynnengineeredsystems.com.
