When it comes to sales communication, where does your organization stand? Some companies have great websites, great brochures, great videos and great animations. Their salespeople have the high ground, and selling is like rolling a big stone downhill. You have push at the start, but it goes faster with every step. Other companies have mediocre sales collateral: they have the low ground and selling is like pushing the stone uphill. Every new opportunity is difficult because the salesperson has to spend their energy overcoming the perception of poor quality conveyed by weak graphics, sloppy text, or homespun photography. Monte Consulting puts your team on the high ground. We know sales, we know communications, and we know technology. Many of our clients continue to sell at record levels, even in the tough economy.
In sales, there comes a moment of truth where the customer either breaks away or engages. Every experienced sales associate has seen it happen through the look on their face or the sound of their voice. The precious few moments of initial contact with your website, brochure, video or animation set the course toward failure or success. We map out the process by which your product or service is successfully sold, and build media for every step along the path from "unaware" to "sterling loyalty."
Sales planning involves choosing which potential customers you approach and how to get the door open. Our sales consulting helps you make strategic sales plans and defines approaches to gaining access. When the plan succeeds and the moment of truth arrives, your customer’s eyes are on your sales materials. At this point, the action of selling is 100% communication: you need sales collateral that outshines the competition. Our graphic artists and writers create powerful, effective, and technically accurate media that accelerate the sales cycle and increase your success rate.